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Career Profile: A Day in the Life of wonderfelle MEDIA Founder, Elle Drouin

Career Profile: A Day in the Life of wonderfelle MEDIA Founder, Elle Drouin
On this interview, we meet Elle Drouin, Founder of wonderfelle MEDIA. We’ve been members of her photograph library membership, Styled Inventory Society, for over a yr now and we have been thrilled to lastly meet the founder this month. We requested her all of the questions we’ve been dying to know like how she obtained the braveness to go away her full-time job and what a typical day is like for her. We love how she strategically plans her day round her artistic stream and even is aware of to not schedule conferences earlier than 12pm. Signal us up! Hope you take pleasure in this interview!


Career Profile: A Day in the Life of wonderfelle MEDIA Founder, Elle Drouin

Elle Drouin
Founder of wonderfelle MEDIA
Elle has a Bachelor of Enterprise Administration from The George Washington College with a twin focus in finance and worldwide enterprise. In 2015, she began wonderfelle MEDIA.
Join together with her:


Take us by way of a day in your life. What does your typical workday seem like?

One of the greatest issues about operating my very own enterprise is that I don’t actually have a typical workday. Some days I’m styling, capturing, and modifying photographs for my shoppers and Styled Inventory Society members. Some days I’m batching weblog posts, e mail newsletters, or podcast interviews. Some days I’m doing occasion appearances in NYC or happening press journeys with my canine. It actually will depend on what I’ve scheduled, however I really like that no two days are precisely alike!
Whereas I’ll not have a typical day, there are some things that I do persistently –
  • I don’t set an alarm, so I get up every time I really feel rested. That’s often between 9-10am – I’m not a morning individual, so I keep away from scheduling conferences earlier than midday as a lot as potential!
  • I begin day-after-day with an allergy capsule, a bottle of water, and a greek yogurt.
  • I spend not more than 30 minutes responding to pressing emails in the AM and block off time at the finish of the day for much less pressing responses.
  • I all the time take breaks to every lunch and dinner away from my pc!

Career Profile: A Day in the Life of wonderfelle MEDIA Founder, Elle DrouinWhat’s the greatest second of your profession thus far?

I truthfully don’t assume I might select a single greatest second of my profession, however I feel some of my greatest moments have been throughout the alternatives the place I’ve gotten to journey for work. I’ve finished some superb collaborations with luxurious resorts throughout the US, Puerto Rico, and Aruba and I’m all the time in awe and so grateful that getting paid to journey, meet new individuals, create content material, and share it with the world is a component of my job!

What does profession achievement imply to you?

I used to assume profession achievement meant climbing the company ladder to a comfortable nook workplace, however now profession achievement means with the ability to serve a group whereas having fun with what I do and incomes an revenue that permits me to reside a life I really like. There isn’t a single imaginative and prescient of what that appears like as a result of I feel that all through my life I’ll discover enjoyment in various things – whether or not that’s advertising, styling, images, or one thing completely totally different! I additionally assume that the definition of “a life I love” isn’t one thing set in stone – at present meaning dwelling in NYC, with the ability to discover all of the superb issues the metropolis has to supply, and in addition with the ability to depart the metropolis as soon as a month to journey to new locations. Perhaps that may change in the future, however I all the time need my profession to gasoline my life, not be my life!

At what level did you understand you needed to start out a enterprise?

I undoubtedly wasn’t somebody who grew up considering I needed to personal a enterprise. I’m a bit of a management freak and in my earlier jobs I all the time had the feeling that I might be happier being my very own boss! I began freelancing in late 2014 simply to earn some additional revenue, liked the freedom of earning profits alone phrases, and I formally began my enterprise in 2015.

How did you get the braveness to go away your safe monetary advisor job to work on your small business full time?

I truly initially left my job as a monetary advisor to maneuver to NYC to work as the Director of Advertising & Digital Technique for an ecommerce startup – which was completely totally different from my company job! I turned obsessive about all issues advertising and began a weblog sharing advertising ideas. As my weblog grew, I noticed I might monetize it by providing providers to my weblog readers and that’s how I received my first shoppers.
I might say my braveness to go away my job got here from the undeniable fact that I had already confirmed to myself that there have been individuals who needed to rent me to assist them. I needed the freedom to work for myself full time, however I knew I didn’t even have the time to construct a legit enterprise until I give up my day job, so after freelancing for a number of months, I left to run wonderfelle MEDIA full time and haven’t appeared again!

Inform us about your Instagram well-known canine?!

I began an Instagram account for my canine Mochi a couple of years in the past simply because I didn’t need to submit a ton of canine photographs alone Instagram account. Her following shortly surpassed mine, and now she has over 100,000 followers who love maintaining together with her adventures.
Career Profile: A Day in the Life of wonderfelle MEDIA Founder, Elle Drouin
Since I do business from home, Mochi and I are all the time collectively, and we’ve created a model round her fabulous life as a mini style-setter and canine mannequin (who is aware of the significance of discovering the greatest Instagram spots wherever she goes). She loves style, touring together with her people, and exploring dog-friendly places in NYC and past!
Mochi has been named one of the most entrepreneurial canine in America by Entrepreneur, and has been featured on Refinery29, the TODAY Present, CNBC, InStyle, and quantity of different media retailers. She’s additionally collaborated with manufacturers like ABC, American Categorical, Disney, Google, and The Ritz Carlton and raised hundreds of dollars for native animal shelters and rescue organizations.

How do you see the images business altering with social media?

It’s fascinating as a result of I wasn’t a photographer “before” social media, so I don’t actually know what that was like. I feel social media has made extra individuals in images since documenting our lives has turn into half of our tradition. three years in the past once I began Mochi’s Instagram account, I wasn’t a photographer in any respect – I simply took mediocre iPhone photographs in the starting. However as her following grew, I needed to develop my images expertise as nicely! So I discovered methods to use my husband’s DSLR, spent a ton of time working towards, and ultimately purchased a digital camera of my very own. I turned a photographer as a result of of social media and I feel there are in all probability quite a bit of different people who find themselves impressed by the content material they see and need to create lovely photographs as nicely.

Why are imagery and images so necessary when creating your model?

Your model is actually how individuals understand you, and visuals are a key half to any model. Imagery helps individuals to attach with you and powerful, constant branding helps individuals to recollect you. Your model is a lot greater than a emblem or some model colours – it’s the visible story that you simply share with the world – and that features your images or another imagery that’s related together with your model.

What are inventory photographs and the way can they make our life simpler?

Inventory pictures are skilled photographs that folks can obtain or buy to be used. Licensing phrases differ, however in basic, inventory photographs could make your life simpler as a result of they save money and time. As an alternative of hiring knowledgeable photographer or making an attempt to take photographs by yourself, buying inventory pictures is a strategy to have high-quality visuals with out the stress! I created the Styled Inventory Society, a inventory images membership for ladies entrepreneurs, as a result of I noticed that so many of the ladies in my viewers struggled with having cohesive imagery for his or her web sites, blogs, social media, and all the different locations they have been making an attempt to construct a model on-line. The Styled Inventory Society makes their life simpler by giving them immediate entry to over 1,500 styled inventory pictures that they will use for all of their private and enterprise wants!
UPDATE: Seize 30 free photographs from Elle’s photograph membership website right here so you possibly can attempt it out!

Career Profile: A Day in the Life of wonderfelle MEDIA Founder, Elle DrouinWhat recommendation would you give to your 20-year-old self?

I might in all probability write an entire e-book full of recommendation to my 20-year-old self however I feel the prime three issues I might inform myself can be:
  1. Begin earlier than you are feeling prepared – I by no means look again on issues and remorse doing them, however I typically want I had began sooner! As an alternative of losing time worrying about whether or not or not I used to be “ready” to do issues (like begin my enterprise!), I might inform myself to do them sooner. You’re by no means going to be 100% ready for issues, however that shouldn’t cease you from doing them!
  2. You need to be prepared to fail in order to succeed – I used to let worry of failure maintain me again from taking motion. I’m a recovering perfectionist who all the time received straight As in faculty, so the idea of failure used to terrify me. However if you’re in the “real world” there’s no such factor as getting good grades. You’re going to stumble. You’re going to really feel like issues are exhausting. However it’s a must to be prepared to attempt to fail in case you ever need to succeed.
  3. Typically the path isn’t apparent, however you’ll be able to create it your self – Once I was 20, Instagram didn’t exist. Social media was nonetheless comparatively new and nobody would have taken me critically if I stated that I used to be going to take footage of my canine and submit them on an app and receives a commission for it. At the time, I assumed that the solely path was a standard profession path as a result of my mother and father and the individuals I seemed as much as had all accomplished the similar factor for 30+ years. Truthfully, I didn’t know what I needed to do once I “grew up” (and perhaps I’m nonetheless figuring that out), however that’s okay. Discover your pursuits, discover hobbies that you simply take pleasure in, by no means cease studying… and also you’ll determine it out alongside the approach!

Career Profil - A Day in the Life of wonderfelle MEDIA Founder, Elle Drouin (1)

Want extra pictures that will help you develop your model? Take a look at Elle’s free styled inventory pictures you can begin utilizing proper now.

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